What is “The Anti-Share” promotional technique?

The Anti-Share" promotional technique involves strategically promoting content without explicitly asking the audience to share it. The idea is that by providing genuinely valuable and engaging content, the audience will be naturally inclined to share it without a direct prompt. This approach can feel less pushy and more authentic, potentially leading to higher-quality shares from users who truly resonate with the content. Focusing on publishing instead of promotion is incorrect because "The Anti-Share" is still a promotional technique; it just changes how promotion is done. Only sharing content via email newsletters is a specific distribution channel, not a general promotional philosophy. Keeping content behind a paywall restricts access, which generally reduces sharing, making it the opposite of a promotional technique aimed at wider distribution.