What is the best tool for driving sales that is directly within your control?

Good creative is the best tool for driving sales that is directly within your control because it directly influences audience engagement and persuasion. Strong creative, including compelling visuals, clear messaging, and effective calls to action, can capture attention, communicate value, and motivate purchases. While brand recognition is valuable, it's built over time and not a direct, immediate lever for sales in the same way creative is. Ads longer than 6 seconds are a format, not a tool, and their effectiveness still relies heavily on the quality of the creative within them. You can directly optimize and test different creative elements to improve sales performance.