What is the “Bounce Rate” in Google Analytics?
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Correct answer: Percentage of visits when a user landed on a website and exited without any interactions.
Why this is the answer
A bounce is a single-page session on your site. In Analytics, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server, such as when a user opens a single page on your site and then exits without triggering any other requests to the Analytics server during that session. If your overall bounce rate is high, then you can dig deeper to see whether it’s uniformly high or whether it’s the result of something like one or two channels, source/medium pairs, or just a few pages. Tip: A higher bounce rate is not always bad. For example, if your site is “single-page” higher bounce rates are normal.
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