What is the definition of click-through attribution?
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Correct answer: When a user clicks on your ad and takes action later.
Why this is the answer
The correct answer is When a user clicks on your ad and takes action later because click-through attribution credits a conversion to an ad after a user clicks on it, even if the action (like a purchase or sign-up) happens later. This differs from view-through attribution, which credits conversions when a user only sees an ad without clicking. The other options either describe general impressions or multi-platform behavior, which are not specific to click-through attribution.
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