What is the definition of Reach in campaign reporting?
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Correct answer: The unique number of people exposed to at least one impression.
Why this is the answer
Reach represents the unique number of individuals who saw your ad at least once. It measures the breadth of your audience exposure, ensuring you understand how many distinct people your campaign touched. The number of opens for the ads divided by the number of sends describes an email marketing metric, not ad campaign reach. The average number of impressions served to each unique user is Frequency, which indicates how many times, on average, each unique user saw your ad. The amount of clicks in your campaign divided by the number of impressions is the Click-Through Rate (CTR), which measures engagement with your ad.
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