What is the difference between a metric and an event?

The correct answer is Events are individual actions performed by a profile while metrics are a collection of similar events.In Klaviyo, the data model distinguishes between the category of an action and the instance of that action. The Foundational Difference To understand this, think of a Metric as the "folder" or "label," and an Event as the "document" inside that folder. Metric: This is the high-level definition of an action. For example, "Placed Order" is a metric. It defines what type of data is being tracked across the entire account. Event: This is a single, time-stamped occurrence of that metric tied to a specific person. If Jane Doe buys a shirt at 2:00 PM on Tuesday, that is an Event belonging to the "Placed Order" metric