What is the difference between lists and segments in Klaviyo?
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Correct answer: Lists only grow and shrink as people subscribe or unsubscribe, while segments grow and shrink as people meet a certain criteria.
Why this is the answer
In Klaviyo, lists are primarily used to manage subscriber consent. People are added when they subscribe and removed when they unsubscribe. Their membership changes only based on these actions Segments, on the other hand, are dynamic groups of profiles created based on specific conditions, such as purchase behavior, engagement, or location. Profiles automatically enter or leave a segment as they meet or stop meeting the defined criteria.
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