What is the difference between strategy and tactics?

Strategy defines the overarching goals and the general approach to achieve them, representing the "what" and "why." It's the high-level plan that guides decisions. Tactics, on the other hand, are the specific, actionable steps and methods used to implement the strategy, representing the "how." For example, a strategy might be to increase brand awareness, while a tactic could be running a specific social media campaign or optimizing blog posts for certain keywords. "Strategy is planning, tactics is execution" is partially true but less precise; strategy involves more than just planning, and tactics are more than just execution—they are the specific methods. "Strategy has a long-term focus, while tactics have a mid-term focus" is incorrect; both can have varying timeframes depending on the overall plan.