What is the first stage of the marketing funnel, or the process of gaining the interest and awareness of customers?
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Correct answer: Acquisition.
Why this is the answer
Acquisition is the first stage of the marketing funnel, focusing on attracting new customers and generating initial interest in a product or service. This stage involves activities like advertising, content marketing, and SEO to build brand awareness and bring potential customers into the funnel. Conversion is a later stage where prospects become paying customers. Retention focuses on keeping existing customers engaged and loyal after they've made a purchase.
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