What is the first step for a business that wants to start a social media program?

The first step for a business starting a social media program is to strategically identify the most appropriate social media channels and content mediums. This foundational step ensures that subsequent efforts, such as content creation and engagement, are directed towards platforms where the target audience is present and receptive. Without this initial assessment, a business might invest resources in platforms that don't align with its goals or audience. Producing relevant content is crucial but comes after identifying where that content will be most effective. Linking content is part of a broader content strategy, which also follows the initial channel selection.