What is the first step of creating a Source Magnet?

Finding a winning topic is the crucial first step because a compelling topic is the foundation of any successful Source Magnet. Without a strong, relevant, and engaging topic, your outreach efforts will be ineffective, as journalists and bloggers are unlikely to cover uninteresting content. Listing out blogs and news sites, generating a list of journalists, and hiring a PR firm are all subsequent steps that become relevant only once you have a well-defined and appealing topic to offer. These actions are about distribution, not initial content creation.