What is the first step of display re targeting?

Defining your audience is the crucial first step in display retargeting. Before you can even consider showing ads, you need to understand who you want to reach with those ads. This involves segmenting your website visitors based on their behavior (e.g., visited a specific product page, abandoned a cart) to create targeted groups. Sourcing keywords is more relevant to search advertising, not display retargeting, which focuses on users who have already interacted with your site. Writing content comes after you've identified your audience and are ready to craft messages specifically for them.