What is the first step when using AMC to answer a business question?
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Correct answer: Identify the business question before selecting the query template.
Why this is the answer
Amazon Marketing Cloud analysis starts by clarifying the desired business outcome so the workflow matches the decision being made. A defined objective helps determine the right use case, required signals, and measurement logic. Query templates are most effective when selected after the analysis goal is clear. This prevents running a workflow that produces results unrelated to the intended insight.
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