What is the goal of a transactional message?
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Correct answer: Deliver essential, non-promotional information triggered by an action your customer takes.
Why this is the answer
The goal of a transactional message is functional, not commercial. It serves as a digital receipt or a critical update that the customer is actively expecting because of something they just did Triggered by the User: Unlike marketing campaigns that you schedule for your whole list, a transactional email is sent on a one-to-one basis. It only fires when a specific person takes an action, like clicking "Buy Now" or "Forgot Password."
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