What is the goal of the ad-serving model?
Choose an answer
Tap an option to check your answer.
Correct answer: To serve the highest-value ad to the right viewer at the right time..
Why this is the answer
The ad-serving model aims to serve the highest-value ad to the right viewer at the right time. This maximizes revenue for YouTube and provides a better experience for viewers by showing them relevant ads. Targeting audiences unlikely to click on ads would be inefficient and counterproductive. While artists create ads, the ad-serving model's goal isn't to help them share ads with advertisers, but rather to deliver those ads to viewers. Viewers generally prefer relevant ads, but the primary goal of the ad-serving model is not simply for viewers to watch their "favorite" ads; it's about effective ad delivery for business objectives.
Pass your exam — without the endless answer hunt
Get every verified question and explanation for this exam in one place, and save hours of prep. 1,000+ certifications · 20+ languages · free to start.
Pass your exam faster → No card needed