What is the intended function of a clear call-to-action?
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Correct answer: Direct users towards the action you want them to take.
Why this is the answer
A clear call-to-action (CTA) tells users exactly what to do next, such as “Shop Now,” “Learn More,” or “Sign Up.” This helps guide behavior, improves engagement, and increases the likelihood of conversions. A CTA should never be confusing, irrelevant, or lack direction.
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