What is the key focus of Off-page SEO?

Off-page SEO primarily focuses on activities performed outside of your website to improve its search engine ranking. The most significant aspect of off-page SEO is acquiring backlinks from other reputable websites. These backlinks act as "votes of confidence" from other sites, signaling to search engines that your content is valuable and trustworthy, which positively impacts your domain authority and search visibility. While "using keywords in anchor text" is a component of backlink strategy, it's a specific tactic within the broader concept of backlinks, not the key focus itself. "Internal linking" is an on-page SEO technique, as it involves linking between pages within your own website. "Optimizing page speed" is also an on-page technical SEO factor, directly related to your website's performance.