What is the main benefit of the Micro influencer tier?

The main benefit of the Micro influencer tier is high engagement and affordability. Micro-influencers typically have smaller, more niche audiences, leading to higher engagement rates because their followers often feel a stronger, more authentic connection with them. This also makes them more affordable for brands compared to macro or celebrity influencers. While impressions can scale with resource investment, this is a general principle not exclusive to micro-influencers. Reach and accessibility are benefits, but engagement and affordability are the primary differentiators for this tier. High performance is a desired outcome, but engagement and affordability are the core characteristics that enable it within the micro-influencer segment.