What is the name of the content manufacturing process in which you divide a single piece of content into multiple pieces that can be used on various social media channels?

Content repurposing is the process of taking an existing piece of content and transforming it into different formats or breaking it into smaller pieces to extend its reach and utility across various platforms, including social media. For example, a long-form blog post could be repurposed into several social media graphics, short video clips, or a series of tweets. This maximizes the value of your original content investment. Content curation involves gathering and sharing relevant content from other sources, not creating new content from existing material. Creation of evergreen content refers to producing content that remains relevant over a long period, which is a characteristic of content, not a manufacturing process for dividing it.