What is the primary difference between AMC's core capabilities and premium features?
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Correct answer: Core capabilities analyze advertising performance and create audiences at no cost, while premium features connect advertising to real-world outcomes (including from 3P providers) like offline sales.
Why this is the answer
Amazon Marketing Cloud core capabilities support advertising measurement, custom analysis, and audience creation using available AMC signals. Premium features extend AMC by adding specialized datasets or integrations that connect advertising exposure to broader business outcomes. These features can include provider-based insights such as offline sales measurement for categories like CPG. The distinction is based on included AMC functionality versus optional paid capabilities that expand measurement scope.
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