What is the primary difference between Fulfillment by Amazon (FBA) and Merchant Fulfilled Network (MFN)?
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Correct answer: Using FBA, the seller sends inventory to Amazon fulfillment centers, where its packed and shipped to customers..
Why this is the answer
The correct answer accurately describes Fulfillment by Amazon (FBA). With FBA, sellers send their products to Amazon's fulfillment centers. Amazon then handles storage, packing, shipping, customer service, and returns for these orders. This allows sellers to leverage Amazon's logistics network. The second option is incorrect because FBA means Amazon, not the seller, controls handling and shipping. The third and fourth options incorrectly describe MFN. With Merchant Fulfilled Network (MFN), also known as Fulfillment by Merchant (FBM), the seller retains full responsibility for storing, packing, and shipping products directly to customers, without using Amazon's fulfillment centers or customer service for those specific orders.
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