What is the primary focus of Performance+ for endemic advertisers?
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Correct answer: Uses AI-powered technology to increase ROAS by serving ads to users most likely to convert across Amazon and third-party websites, using unique shopping signals.
Why this is the answer
Performance+ for endemic advertisers is focused on improving retail outcomes such as ROAS for products sold in the Amazon store. It uses Amazon Ads signals and AI-powered optimization to find shoppers more likely to purchase across Amazon and third-party inventory. The tactic supports performance-driven delivery rather than broad awareness optimization. This makes it most relevant when the goal is conversion efficiency for Amazon retail sales.
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