What is the primary purpose of Ads Planner?
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Correct answer: To provide a unified interface for strategic planning by recommending optimal ad products, inventory, and audiences aligned with campaign goals.
Why this is the answer
Ads Planner is designed for strategic planning before campaign activation. It helps advertisers build plans around campaign goals by recommending the right mix of ad products, formats, audiences, and inventory. The tool supports full-funnel planning by connecting objectives with media choices across Amazon Ads solutions. It is not primarily a reporting dashboard or budget-control tool.
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