What is the primary purpose of the Pinterest Conversion Insights page on Pinterest?

The Pinterest Conversion Insights page is designed to help advertisers understand the effectiveness of their campaigns by providing a comprehensive view of both organic and paid performance. It allows you to track key metrics related to conversions, such as sales, sign-ups, and leads, and attribute them to your Pinterest activities. This unified view helps optimize strategies by identifying which content and ad formats drive the best results. While other options like audience reach, top boards, and trends are important aspects of Pinterest analytics, the Conversion Insights page specifically focuses on the combined impact of organic and paid efforts on business outcomes, making "Measure organic and paid performance" the most accurate primary purpose.