What is the primary reason for placing copy at the top or bottom of a Pinterest ad?

Placing copy at the top or bottom of a Pinterest ad is a best practice designed to maintain the visual content as the primary focus. Pinterest is a highly visual platform, and users are primarily scrolling for inspiring images and videos. By positioning text discreetly, advertisers can convey their message without cluttering the main visual, which is crucial for capturing attention and driving engagement. Making the copy the primary element would detract from the visual appeal. While symmetry can be a design outcome, it's not the primary reason for this placement. Pinterest has design guidelines, but this specific placement is more about optimizing for user experience and visual hierarchy rather than a strict rule.