What is the process of increasing the percentage of website visitors who complete a desired action, such as making a purchase? (Select the best answer.)

Conversion rate optimization (CRO) is the process of improving your website or landing page to increase the percentage of visitors who complete a desired action, like a purchase, form submission, or sign-up. It focuses on understanding user behavior and making data-driven changes to enhance the user experience and guide them toward conversion. Marketing funnel optimization is a broader concept that includes CRO but also encompasses lead generation and nurturing. A repeat purchase strategy focuses on retaining existing customers, not converting new visitors.