What is the purpose of a measurement plan? Select all that apply.

A measurement plan serves as a foundational document that outlines what data needs to be collected and how it will be used. It explicitly lists the specific metrics that channel-owners should focus on, ensuring alignment and clarity on performance indicators. It also defines the necessary inputs for meaningful reporting, specifying the data sources, collection methods, and required attributes to produce actionable insights. While a measurement plan informs reporting dashboards and can contribute to setting performance goals, its primary purpose is not to create dashboards or set goals directly, but rather to establish the framework for data collection and analysis that supports these activities.