What is the purpose of adding personalization tokens and custom greetings to your outreach emails?
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Correct answer: To make each email feel tailored to the specific journalist rather than a mass send.
Why this is the answer
Personalization tokens and custom greetings are used to customize outreach emails for each journalist , making messages feel personal instead of automated bulk emails. This helps build stronger relationships and increases the chances that journalists will engage with your pitch. The course explains that personalization pulls details like the journalist’s name and custom greeting from their profile so the email feels specifically written for them. The other options are incorrect because:
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