What is the purpose of the GDD starter package?
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Correct answer: To give the prospect a small sample of GDD and get them excited for more.
Why this is the answer
The GDD starter package is designed to offer prospects a tangible, low-commitment experience with Growth-Driven Design. It allows them to see the methodology in action and understand its value proposition firsthand, building excitement and trust for a full engagement. It's not primarily for scoping the launch pad or generating a wish list (though these might be secondary outcomes), nor is it about maintaining an existing site without improvements. While strategy is crucial, the starter package itself isn't the complete strategy stage; it's a preliminary step to demonstrate GDD's benefits and encourage further commitment.
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