What is the purpose of the'See,Think,Do,Care'framework?

The 'See, Think, Do, Care' framework is a strategic model designed to help businesses understand and map the different stages of a customer's online journey. 'See' represents the largest addressable audience, not necessarily in-market yet. 'Think' includes those actively considering a purchase. 'Do' are customers ready to convert. 'Care' focuses on post-purchase engagement and loyalty. By segmenting the audience this way, businesses can tailor content and marketing efforts to each stage, optimizing for awareness, consideration, conversion, and retention. "To help determine a marketing strategy" is too broad; while it informs strategy, its primary focus is the customer journey. "To help a business reach a global audience" is incorrect; the framework is audience-centric but not specifically about global reach.