What is the purpose of using Google Trends during keyword research?

Google Trends is a valuable tool for understanding the popularity of search queries over time. Its primary purpose in keyword research is to show whether interest in a particular topic or keyword is increasing, decreasing, or remaining stable. This insight helps you prioritize keywords that have sustained or growing interest, ensuring your content remains relevant. While Google Trends can show relative search interest, it does not provide exact search volume numbers; other tools like Google Keyword Planner are better suited for that. It also doesn't directly identify competitor rankings or generate new keyword ideas, although observing related trends might indirectly spark ideas.