What is the recommended way to track conversions?

The Insight Tag is LinkedIn's global site tag that enables comprehensive tracking of website visitors, conversions, and audience demographics. By placing this single JavaScript code snippet on all pages of your website, you can track various conversion events (e.g., leads, purchases, sign-ups) without needing individual pixels for each event. This streamlines the tracking process, provides richer data for campaign optimization, and allows for audience retargeting. Event-specific image pixels are an outdated and less efficient method, requiring separate tags for each conversion and offering limited data insights compared to the Insight Tag.