What is the strategic value of setting up media monitoring after running a PR campaign?
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Correct answer: It tracks brand mentions across the web so you can measure the real impact of your outreach.
Why this is the answer
Media monitoring is used to track brand mentions across online sources so you can evaluate whether your PR outreach is actually generating visibility and impact. It helps you understand how your brand is being discussed and measure the effectiveness of your campaigns. The course explains that media monitoring allows you to see every brand mention and understand the impact your pitching and PR efforts are having. The other options are incorrect because:
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