What is VRIO?
Choose an answer
Tap an option to check your answer.
Correct answer: A model that helps you pinpoint whether a certain resource or capability can be a competitive advantage or not..
Why this is the answer
The VRIO framework (Valuable, Rare, Inimitable, Organized) is a strategic analysis tool used to evaluate a firm's internal resources and capabilities to determine if they can be a source of sustainable competitive advantage. If a resource or capability possesses all four VRIO attributes, it is considered a sustained competitive advantage. Option A describes a competitive analysis or market positioning model, not VRIO. Option B describes a product portfolio management model, such as the Boston Consulting Group (BCG) matrix or GE/McKinsey matrix, which focuses on product prioritization rather than resource advantage.
Pass your exam — without the endless answer hunt
Get every verified question and explanation for this exam in one place, and save hours of prep. 1,000+ certifications · 20+ languages · free to start.
Pass your exam faster → No card needed