What key measurement insights do Conversion Lift studies offer? Select All Correct Responses
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Correct answer: To understand the incremental value that advertising on Reddit is providing, To quantify how much additional activity Reddit advertising drives.
Why this is the answer
Conversion Lift studies are specifically designed to isolate and measure the incremental impact of advertising. This means they help advertisers understand the additional value (e.g., sales, sign-ups) and activity that Reddit ads drive, beyond what would have happened naturally without the ads. This directly addresses the first two correct options. The other options, while important metrics, are typically measured through different types of studies or standard reporting. Video views and app installs are direct metrics, not incremental lift. Ad recall and brand awareness are often measured through brand lift studies, which focus on upper-funnel metrics rather than direct conversions.
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