What kind of data does Audience Deals use to create more effective campaigns?

Audience Deals leverage Mercado Libre's first-party data. This is information directly collected by Mercado Libre from its users' interactions on its platform, including browsing history, purchase behavior, and demographic details. This data is highly accurate and relevant because it comes directly from the source, allowing for precise audience segmentation and targeting within the Mercado Libre ecosystem. Second-party data, while also first-hand, is data shared directly between two parties, which isn't the primary mechanism for Audience Deals. Third-party data is aggregated from various external sources and is generally less precise and less directly relevant to Mercado Libre's specific user base compared to its own first-party data. Therefore, a combination of second- and third-party data would not be the most accurate description of the core data source.