What Klaviyo tool can you use to test out different variations of your flow message or pathways to help improve your flow performance over time?
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Correct answer: A/B testing.
Why this is the answer
A/B testing allows you to compare different versions of a flow message or different paths within a flow to see which performs better. By testing elements like subject lines, copy, timing, or message sequences, you can identify what drives higher engagement and conversions, then optimize your flow based on the results.
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