What lower-funnel metrics, when using Reddit Pixel or Conversions API, provide insight into which creatives drive website conversions?
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Correct answer: Conversion Rate (CVR).
Why this is the answer
When using Reddit Pixel or Conversions API, the Conversion Rate tells you which ads or creatives are actually driving users to complete desired actions on your website, such as: Making a purchase. Signing up for a newsletter. Filling out a form
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