What main benefit do you get from linking Google Analytics and Google Ads?

Linking Google Analytics and Google Ads allows you to leverage the detailed event data collected by Analytics for more robust app install and conversion tracking within Google Ads. This integration provides a more comprehensive view of user behavior, from initial engagement to conversion, enabling better optimization of ad campaigns. The other options are incorrect because: Analytics does not directly recommend target ROAS for individual campaigns based on profit margin; it provides data for analysis. While unified reports are available, they don't primarily show what can be integrated into a CRM; they combine performance data. The integration does not primarily enable the capture of user information built on third-party cookies that would otherwise be inaccessible; it focuses on connecting first-party data and events for advertising purposes.