What makes Online Video (OLV) ads effective in reaching audiences across the customers’ journey?
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Correct answer: Their flexible placement capabilities help brands to reach customers at multiple digital touchpoints.
Why this is the answer
Online video ads can run as in-stream or out-stream placements, which supports planning across different viewing contexts. They are available across desktop, mobile, and tablet environments. This helps brands maintain video presence beyond a single content type or device setting. In Amazon Ads campaign planning, that placement range makes Online video ads useful across awareness, consideration, and conversion-supporting touchpoints.
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