What marketing agency coined the term Pain Point SEO?

Grow and Convert, a content marketing agency, coined the term "Pain Point SEO." This strategy focuses on creating content that directly addresses the specific problems or "pain points" of a target audience, thereby attracting users who are actively searching for solutions. By targeting these problem-centric keywords, businesses can connect with highly motivated leads. Content and Conversion is a different agency, and Convince and Convert is a well-known content marketing consultancy, but neither is credited with coining this specific term.