What may happen if you optimise towards online conversions only?
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Correct answer: You may miss out on potential customers who purchase offline only or research online but buy in-store..
Why this is the answer
Optimizing solely for online conversions means you're not tracking or valuing the impact of your ads on offline sales. Many customers research products online but prefer to complete their purchase in a physical store. By focusing only on online conversions, you fail to attribute the influence of your digital advertising efforts on these in-store purchases, leading to an incomplete picture of your campaign's true performance and potentially underinvesting in channels that drive offline sales. The other options are too broad or don't specifically address the core issue of neglecting the online-to-offline customer journey.
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