What measurement solution should you use to measure the share of views your audience will have a chance to see in your awareness Video campaign?
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Correct answer: You should use Active View,which is accessible by adding appropriate columns to statistic tables..
Why this is the answer
Active View is a metric used to measure view ability,and it indicates the percentage of an ad that is viewed on screen and for how long.For video ads,view ability refers to the percentage of the ad that plays while in view.By using Active View,which is accessible by adding appropriate columns to statistic tables,you can measure the share of views your audience will have a chance to see in your awareness Video campaign.This helps ensure that your ads are being seen by your target audience.
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