What measurement solutions are available in Ads Manager?

The Pinterest Ads Manager is the primary self-service platform where advertisers can manage and measure their campaigns. The available native measurement solutions include: Brand lift studies: Advertisers can set up and view the results of brand lift studies directly within Ads Manager (often requiring a minimum spend threshold) to measure impact on metrics like awareness and favorability. Custom reporting: The platform provides a flexible reporting dashboard where you can create, save, and export reports with specific columns, filters, and timeframes tailored to your needs. Conversion: Ads Manager provides comprehensive reporting on conversion events (such as "Checkout," "Add to Cart," or "Lead") captured via the Pinterest Tag or the API for Conversions.