What metric should Georgie monitor to see if their new content strategy is working? Select the correct answer, then submit.

Engagement rate is the most useful metric because it measures whether the new content is creating meaningful interaction, not just being published. Google Analytics defines engagement rate as the percentage of engaged sessions, so it reflects whether visitors spend time, view more content, or trigger a key event. Google also recommends checking low engagement rate by page, screen, or channel to understand whether content is matching audience interest and encouraging the next step. That makes it a stronger measure of content success than simply counting how often posts are published