What metrics can you use to evaluate the success of an AMA?

For an AMA (Ask Me Anything) on Reddit, the primary indicators of success are engagement metrics directly within the platform. The number of upvotes on the AMA post and individual questions, along with the rate and quality of comments, directly reflect audience interest and interaction with the content and the host. High upvotes and active commenting indicate a successful, engaging session. Website traffic, sales conversions, and lead generation are broader business metrics that might be influenced by a successful AMA, but they are not direct measures of the AMA's success itself. An AMA can be highly engaging on Reddit without immediately translating into off-platform conversions, especially if its primary goal is brand awareness or community building.