What metrics can you use to evaluate the success of an AMA?

The success of an Ask Me Anything (AMA) on Reddit is primarily measured by engagement metrics directly on the platform. The "number of upvotes and comment rates" are the most direct indicators of how many users saw the AMA and found it interesting enough to interact with. High upvotes signify broad appeal and visibility, while a high comment rate indicates active discussion and user interest in the topic or person. Website traffic, sales conversions, and lead generation are generally not direct metrics for evaluating an AMA's success, as AMAs are primarily for brand awareness and community engagement rather than immediate conversion, and these metrics are harder to directly attribute to an AMA without additional tracking.