What mistake do many SEOs make when choosing target keywords?

Many SEOs mistakenly prioritize keywords with high search volume, assuming more searches automatically equate to more traffic and conversions. While search volume is important, focusing solely on it can lead to targeting highly competitive terms that are difficult to rank for, especially for newer websites or those with limited authority. This often results in minimal organic traffic despite the high search volume. A more effective strategy involves balancing search volume with other factors like keyword difficulty, relevance to the business, and user intent. Solely focusing on high buying intent keywords is not a mistake; it's often a good strategy for driving conversions. Focusing on bottom-of-the-funnel keywords first is also not inherently a mistake, as these keywords often have high conversion potential.