What needs to happen for a PPC campaign to be profitable?
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Correct answer: The cost of the clicks you buy is less than the value they bring in sales.
Why this is the answer
For a PPC campaign to be profitable, the revenue generated from the clicks must exceed the cost of those clicks. If the cost of clicks is less than the value they bring in sales, you are making a profit. If every click converted to a sale, that would be ideal, but it's an unrealistic expectation for profitability. If the cost of clicks is equal to the value they bring in sales, the campaign is breaking even, not generating a profit.
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