What paperwork do you need for an influence r campaign on Twitter?

For an influencer campaign on Twitter, you need an Insertion Order (IO), Terms & Conditions (T&Cs), and a Statement of Work (SOW). The IO formally authorizes the campaign and outlines key details like budget, dates, and deliverables. The T&Cs establish the legal framework, defining responsibilities, intellectual property rights, payment terms, and compliance requirements for both the brand and the influencer. The SOW provides a detailed description of the specific tasks, objectives, and scope of work the influencer will perform. Without these documents, the campaign lacks formal agreement, legal protection, and clear expectations. SOPs (Standard Operating Procedures) are internal company guidelines, not external campaign paperwork. A SOW alone is insufficient as it lacks the legal and financial commitment of an IO and T&Cs.